Who Marketing

Precision Behavioural Targeting™

With "Who" marketing, we are introducing ValueClick Media's Precision Behavioural Targeting™ technologies.

Precision Profiles™
This is the industries newest and most advanced behavioural targeting product.

Precision Profiles allows you to target only the users that are most likely to convert. We anonymously put users into segments based on their actions. If a user is showing signs of being in the market for something that you want to advertise, we will show them your advert. Consumers can be placed in several segments and each segment is always kept up to date with our real-time model.

Only Precision Profiles™ automatically tailors segment composition to each advertiser's campaign objectives.

In beta testing, Precision Profiles™ enabled 5 clients to gain a 280% increase in click-through rate. If you know who you want to target, Precision Profiles™ is for you.

Precision Retargeting™
With Precision Retargeting we serve advertising to consumers based on their action within specific sites.

Purchasers, basket-leavers and site-deserters can all be targeted with relevant advertising.

Our real-time solution provides the best opportunity to retarget potential customers within the crucial 24-hour period.

Call our Account Management team on 020 8785 5810 and we can tell what we're capable of.

"Their ability to target clusters of internet users within relevant and well established partner sites helps ensure our clients see fantastic results from the activity we run with them." John Kimble, Navigate Digital