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The moment your campaign goes live, we start collecting data to refine the targeting and optimise its effectiveness. Our technology learns from the publisher, advertiser, creative attributes and, remarkably, user behaviour to predict the best ad to show each user in real-time.
There are two main ways in which you can advertise on our network. We call them Where marketing and Who marketing.
"Where" marketing is understanding users based on what sites they're on, and "Who" marketing is understanding users based on their behaviour and what they're looking for. With "Who" marketing we are giving you something that nobody else can offer. Click on the links to find out more about our targeting capabilities.
Alternatively, call our Account Management team on 020 8785 5810 - and we'll show you how.